RPM is revenue per million or mill, mill, mill. It's a metric that tells you how much you make per thousand views. So on a thousand views, a finance channel might make $15 monetized. And then on a more lifestyle video, it might be $5 per thousand views for tech and something like that. What number do you find to be most important on TikTok and on YouTube? Like what should we be paying attention to now?

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