The Importance of Subjectivity in Popular Media

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The first use of brogue as a discourse marker was in the Oxford English Dictionary, written in 1791. It's actually an Irish feature that goes back hundreds of years and appears in court transcripts from the 1700s. So again, it's pointing to an approximation, a subjectivity that would otherwise be lacking if we didn't use it. "It has a purpose and it's actually a reason because say didn't allow us to do that," he says.

Paranoid about the “ums” and “uhs” that pepper your presentations? Bewildered by “hella” or the meteoric rise of “so”? Can the word “dude” help people bond across social divides? Why are we always trying to make our intensifiers ever more intense? Are these language tics, habits, and developments in our speech a sign of cultural and linguistic degeneration? Fridland weaves together history, psychology, science, and laugh-out-loud anecdotes to explain why we speak the way we do today, and how that impacts what our kids may be saying tomorrow.

Shermer and Fridland discuss: Okay, Boomer language • accents • ChatGPT • gender pronouns • gender differences in language use • forensic language analysis • evolution of language • why children learn language naturally but must be taught to read and write • literature, film, and TV’s influence on language use • cancel culture and taboo language • language and identity politics • y’all, contractions, and other language shortcuts • tracking human migrations by language, and vice versa • Fargo, and more.

Valerie Fridland is a professor of linguistics in the English Department at the University of Nevada, Reno. She writes a popular language blog on Psychology Today called “Language in the Wild,” and is also a professor for The Great Courses series.