When Customer Success and Marketing are Besties with Kirsten Markson and Shannon Hickey of Keap
The Next CMO
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How to Connect Your Customer Success Managers to Marketing
Kirsten, we've actually established a couple feedback loops and workflows with marketing. We want to make sure that the people in marketing are getting the information that they need to get directly from the front lines. A great example of this is with our testimonials. Obviously, when we speak with customers that are elated about the product and happy and want to shout it from the rooftops,. That's great fodder for marketing to go and leverage to attract new customers or just beat that drum.
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