Is There a Trend to Focus on Nutritional Benefits?

Serial boxes are talking less about the benefits that were touted during the days of granula. The message kind of pivoted away from nutrition and toward like Pep, you know what I mean? Like it gives you energy,. It gives you the energy to take on the day, even if you're a little kid. And so now the industry is in this really cool, weird place where they can say, okay, we know everybody needs cereal. We just need to help you figure out which one to buy.