How Did You Decide to Start ABC English?

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Cindy was 17 years old when she decided to start teaching English full-time. She and her uncle drove from Harbing, China back to Beijing for the 2008 Olympics. Cindy: "The Olympics put a clear incentive in front of the parents of Beijing"

Businesses run on incentives — from attracting customers with great prices, to drawing in talent with great salaries. But incentives aren’t something you set once; you must constantly revisit them to adjust to changing times. Cindy Mi, founder and CEO of the learning platform VIPKid, has leveraged the power of incentives to build a thriving global learning community — and, to shepherd her organization through a black hole-sized disruption.

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