A lot of companies are trying to figure that out, what to do with the assets they have. The only thing that's going to solve this problem is when the budgets get rationalized and it becomes less competitive. I'm really looking forward to seeing these Netflix earnings and what impact they have. Jeff Bezos is watching today. He didn't call me. He's visiting the Washington Post. Yeah, the publisher is under a lot of pressure. Why? Because their numbers are off a lot significantly since Trump left office. They haven't diversified the way Meredith Levy has.