marshal mc luan believed that eventually, if left to play out long enough, people living in this new electric age would no longer value literacy. Being able to read in this new era was eventually going to be about as valuable as it was in the early tribal societies before written word even existed. In the age of electricity, you just pick up the phone, instant communication. This new world is practically indiscernible from the world we lived in during the age of literacy. Want to talk to somebody, you write them a letter. Bout a month from now, getting a response to a bas conversation will be the high light of your day,. The parallels between the life of a villager