I love that example you gave of using analytics to paint almost like personas, because typically the way that's approached is extremely qualitatively. It seems really smart to do it from data. Did you end up feeling like that was a great approach, and that was really helpful? Form factor or approach? Yes. I men had also done that when i was at medium, and it was so helpful. That was like, ok, this is oe of the first things we got to do when i joined coin base. And i think the reason why is helpful is,  it can surface different profiles of behavior you didn't expect.

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