Media rights sale: Is the IPL now bigger than cricket as we knew it?
In Focus by The Hindu
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How Did the Bidding Go on for Three Days?
Bidding went on for three days because there were multiple bidders for each package. It also explains the fact why ipiel is such a hot property and why bisisa is now one of the richest sports bodies in the world. The numbers are insane, but most analists have estimated that the bills would have got for nearly 50 thousand cros. So this hasn't overshot that estimate. We cannot gage the value of this business five years from law, that would be worth 20 27. But we can't gauge it to day when the whole world is going through an economic slow down. In terms of friqate, if you see back in 20 17, when star paid
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