Creating Value in the Preschool Market Place

Ray: When you started to look at how to create value in this market place, we know there's a need. If we could provide something in this face, ill really help not only business, but also the world. And then i knew you did a lot of first hand impathic werk, going out in meeting pre school providers or people who were starting their own pre schools. And there were a lot of interesting stories and how you started to tweak some of the learnings.