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EP 227 - Leaders in Innovation: Hamilton Beach Senior Designer on the Big Impact of Sustainability in Product

Product Talk

00:00

Packaging

Evese, i want to go back to packaging for a second. I know that your team has been doing a huge amount to re invent your packaging. So can you tell us a little bit more about how your team approached that packaging challenge because will it's not the greatest hot spot? Evese: It is really an important part of connecting with your customersyou were starting small in some aspects of packaging, for example, wer kind of looking at it per category. Some categories there are more opportunities. For example, with our clothing irons, we have replaced polly bags with tissue paper. And whenyo knove, you're pulling a new product out of the back

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