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The Hustle's Jordan DiPietro on being a publisher inside a software company

The Rebooting Show

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Introduction

The digial advertising industry breathed a sigh of relief last week when google said it would once again push back the dead line for the phase out of the third party coogy in its chrome browser. Dead lines force focus, and the human tendency when a dead lion gets pushed back, is to well stop working. It stad they need to accelerate their digital transformation by getting in place systems that will leave them prepared for the eventual end to the third party cooki here's how steve lily, s, v p of global data partnerships at bombora, put it for me. I do think therel there will be a re bundling.

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