Interview: Uri Gneezy, author of Mixed Signals, on why misaligned incentives backfire
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Perceptions of Charitable Overhead
This chapter examines the societal perceptions of charitable donations, particularly the stigma surrounding overhead costs in nonprofits. It also discusses how these perceptions can influence donor behavior and strategies for charities to effectively navigate funding challenges.
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