2min chapter

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#217 – Rodney Brooks: Robotics

Lex Fridman Podcast

CHAPTER

How Do You Think It's So Hard to Run a Successful Robotics Company?

A lot of amazing robotics companies have gone under over the past few decades. Why do you think it's so damn hard to run a successful robotics company? One is expectations of capabilities by the founders that are off base. Miss pricing. And just the sheer hardness of getting people to adopt a new technology.

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