How Salon, TVTropes and Snopes improved programmatic CPMs with traffic shaping
The Digiday Podcast
00:00
The Pros and Cons of UID 2.0
The most common question for all of these providers from a publisher is who is going to be buying against this identifier if I provide it in the bid stream. It was absolutely a build the supply opportunity so that demand can come use it. The fact that there wasn't a very strong answer of what demand existed has led to many less participants in the field, at least many less who are continuing to be above water.
Transcript
Play full episode
