How Do You Use Winter to Build an Audience?

I think there's a fine line between being patient and not iterating or moving forward. So we were always moving forward. We updated our website every three, four months. And so it's gotten good results in how we like either get feedback on core messaging or refine messaging that we know works. But I wouldn't put all your eggs in this basket or count on it making a big impact for us for a long period of time. 100% I attribute a lot of our business success and the way that our strategy is developed to the activity in the events and the podcast and social and comments.