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219 - The Power of Great Brand-Building, with Chubbies Co-Founder, Preston Rutherford

The Marketing Millennials

CHAPTER

The Power of Great Brand-Building and Challenging the Status Quo

This chapter explores the importance of brand-building and aligning metrics within the marketing team. It also discusses the dual purpose of paid channels and highlights how Chubbies developed their unique brand voice and marketing strategy.

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