How to Use Mixed Methods to Improve Your Research

In-store hours are really limited for people that are working. So we find that that is something that is prohibitive for people in these top reasons and then we can start to act on that, right? We're not looking at just figuring out what, so things like surveys or things like product analytics, we're looking much more at why they are not coming into the store. In order to figure out why, we need to talk to people.