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TIP506: How Jeff Bezos Built Amazon
We Study Billionaires - The Investor’s Podcast Network
Bezos and the Online Bookstore
In 1994, Jeff Bezos decided to leave his job at Morgan Stanley and start an online bookstore. The company was funded with $10,000 of Bezos' money over the next 18 months. He used what he famously calls his regret minimization framework to come to his ultimate decision. Amazon is now one of the world's largest retailers but it started out as a book store.
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