I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io
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Join me as I dive into the trenches with wordsmith Eden Bidani. Forget the buzzword baloney. Today, we're getting our hands dirty with the raw, pulsating heart of what your B2B customers truly hunger for.
Eden's an ace at unearthing deep-seated desires through brand archetypes and spinning them into a messaging web that catches customers rather than scaring them off.
Topics Covered:
- (00:00) - Brand Archetypes in B2B: How to Embed What Customers REALLY Desire Into Your Messaging
- (03:01) - Can good copy fix any conversion issues?
- (05:51) - The subtle difference between conversion copywriting and direct response.
- (10:13) - Step 1: Get in the buyer's mindset
- (17:34) - The 12 brand archetypes
- (18:37) - Louis' pet peeve about Apple as marketing case study
- (20:06) - Step 2: Which brand archetype to choose
- (23:22) - Pay attention to what's NOT being said
- (27:14) - Step 3: Get inspired by celebrities or brands
- (30:18) - What's a strategic narrative? Definition and examples.
- (37:17) - Resources mentioned by Eden
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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