Customers for Life?
Motley Fool Money
00:00
Building Lifelong Customer Connections
This chapter delves into the importance of lifetime customer relationships for businesses, featuring brands like Apple and Disney that excel in fostering loyalty. The speakers share personal anecdotes and discuss the economic advantages of retaining customers, emphasizing the value of emotional connections. By exploring metrics like dollar-based net retention rates, the chapter illustrates how committed customers can drive profitability and enduring brand success.
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