2min chapter

Matt Kelly | The Midnight Pod cover image

£50m Per Year Combined - Brand Owners Discuss Growth/Tactics in 2023 - Q+A | The Midnight Pod Ep 56

Matt Kelly | The Midnight Pod

CHAPTER

Branding Is Getting More Important Than Before

Mark had to learn illustrator and after effects to create graphics for social. Then that got him a job in an agency and then the agency taught me the skills to basically run a business so yeah, it does just start with skills. I think now Brand is becoming more important than before because it used to just be get a product fucking create a Shopify store They all look shit anyway, and just try and run traffic to it But now like brand can be a key differentiator Like there's other people that do similar stuff you your brands arguably the best And that's why people resonate with it and like it. So that's I Think now pay more of an important role than it was previously

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