3min chapter

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy cover image

Using insights at the Boston Red Sox with Jon Hey

Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

CHAPTER

Is Hardo, From a Day to Perspectiveis Hard to No Emotion

Soma i is fun. As i thought american, i thought redsocks fans were passionate anso, we got to falt with a s and man irokin and uk stockor fans are passionate. And of course, the interaction with sport is quite emotional, so and winning taps into emotion. The last season or so hav been as picked up. And what you've seen is, they've had the biggest renewal ray on season tickets t they've ever had. And they had the b they launched ther there away kit yesterday. It's emotional. Its people are just engaged with the brand because of the on field. Is hardo, from a day to perspective

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