E016: Ridge's CMO Connor Joins, Using Agencies, Launching Products, Monetising Your Audience & More
OPERATORS
How to Launch a New Product Category
Lomi launched watches like they were the iphone. We didn't go with a full, you know, breath of content and we just learned over the past year And I think that's probably What connor's talking about is like just take your time on that journey when you're launching a new product category. It's so hard to have an immediate hit out of this Like out of the gate and just take a year To iterate and learn where people actually like and what helps themselves test prices or whateverconnor do you think that's a good strategy? Yeah, well, it's just dependent on what our experience has been likeI think we're really comfortable being in market and
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