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Mastering Personal Development: Chip Wilson's Journey to Success

Business Lunch

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How to Bootstrap a Company

When you're bootstrapping something that's where the very best creative ideas in the world ever come from. I couldn't compete with Nike or Adidas on going out and getting the Michael Jordan's at that time or any of the big athletes but what I figured out is that hey there's a level of athlete right under there where they're not getting anything so because I didn't have any money to do what Nike did I went for about one millionth of the cost. The other thing I did is I think it's no different than probably air B and B or something like that I found an unused resource and it would in Canada there's many ski stores that closed down for the summertime

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