Black Friday Sale

A black Friday sale doesn't make any sense whatsoever. It makes no sense in 10 different ways of looking at it, whether you're going to do a black Friday sale or not. Maybe the brand you have right now is the cheap brand. So it makes sense that running black Friday sales would actually reinforce the brand that you have. If you constantly are chasing after easy money, which is what essentially a black Friday sell is, there is a net result that you will live because of that.