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Clinical - Don't Let this One Thing Hold You Back

Dental Practice Heroes

CHAPTER

How to Deal With Fear-Based Practices

If there's no dollar associated with the procedure at all, patients will sometimes disrespect it to the point where it tarnishes that relationship. You get more repetition doing the procedures. And on top of that, you're building your marketing campaign that you give to your marketing group as well. Dr. Swersky: "It really helps move the needle"

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