Introduction

6 seconds.

That's all you have to convince a prospect, who is scrolling on her smartphone, to check out what you are promoting.

Let's face it, we are bombarded with marketing messages everyday, so how will you attract your ideal clients through the noise?

Today's guest, Alan McLaren, who is the CEO of the creative marketing agency, Infinity Comm, has some ideas.

During this interview, you'll learn...

• The importance of getting back to the basics by making sure your offerings are worth promoting
• Why creativity is a key factor in setting yourself apart from your competitors
• Why word-of-mouth advertising is still a crucial marketing tool even in the digital age

To find out more about Alan, visit https://www.thebusinessofthoughtleadership.com .