Air Table: Is It a Bigger Rock or a Trickier Problem Than You Group Problem Solve?

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Before air table, you spent seven years in a couple different rolls at atlasian. I'm interested what are the key concepts and parts of the play book that you developed from at lasian that transferred very well into this first chapter of your time at air table? And are there specific things that you had to unlearn or re learn or meaningfully change that maybe you thought would be easily movable, but for some set of reasons, maybe warrant? i think it's very obvious to most people that you have to stay as close as possible to your customers. You have to really understand them and engage with them and welcome every opportunity to connect with them.

Today’s episode is with Archana Agrawal, CMO of Airtable, a low-code platform for building collaborative apps. Archana joined Airtable last year after 7 years at Atlassian, where she eventually became the company’s Head of Enterprise and Cloud Marketing. She also sits on the board for MongoDB and Zendesk.

We start today’s conversation by dissecting some of the messaging challenges facing horizontal products like both Airtable and Atlassian, and her tips for narrowing in on the right persona. She also dives into the close interplay between product and marketing teams, particularly for product-led growth companies.

Throughout our conversation, we talk a lot about organizational design, and how to set your teams up for breaking down siloes and fostering experimentation. She explains how she oversees all the different marketing functions that report up to her as CMO, and the rituals she’s established for keeping the pulse on what most deserves her attention.

Today’s conversation is of course a must-listen for marketers, but folks all over the org chart at product-led growth companies will appreciate the insights from both Atlassian and Airtable. As a former engineer-turned-marketer, Archana has an incredibly unique, data-driven perspective as a CMO.

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