
From developer to CMO — Archana Agrawal’s marketing lessons from Airtable & Atlassian
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Air Table: Is It a Bigger Rock or a Trickier Problem Than You Group Problem Solve?
Before air table, you spent seven years in a couple different rolls at atlasian. I'm interested what are the key concepts and parts of the play book that you developed from at lasian that transferred very well into this first chapter of your time at air table? And are there specific things that you had to unlearn or re learn or meaningfully change that maybe you thought would be easily movable, but for some set of reasons, maybe warrant? i think it's very obvious to most people that you have to stay as close as possible to your customers. You have to really understand them and engage with them and welcome every opportunity to connect with them.
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