We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shares client-ready frameworks for education, measurement, and execution that turn complexity into clear next steps.

• shift from sessions to visibility and share of voice
• client education using visuals and live data reviews
• GA4 custom channel for AI tool referrals
• AI overview tracking and imperfect but useful signals
• LLMs.txt and crawl access considerations
• content that shows human expertise and authorship
• aligning CTAs to intent to boost conversions
• redistributing effort from top-of-funnel to mid-funnel
• omnichannel support including paid social and PR
• audience research and journey mapping to guide strategy
• practical plan: what, why, how, when cadence

Guest Contact Information:

Website: pathfinderseo.com
LinkedIn: linkedin.com/in/lindsay-halsey

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With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.

Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.

Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

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Connect With Matthew Bertram:

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

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