
How to Engage Prospects Using Cold Email
Sales Gravy: Jeb Blount
00:00
The Three Cardinal Rules of Emal Prospecting
When you address me as hi jeb or hello jeb, that sends you directly to the leat ben. We don't send emales to ech other inside my company and go, hello, carry or hih brook. Don't say high or hello, or mister or dear, or anything. First name, comma. When you put that in front of my name and put a comma, i know two things, a robot sent the emal because you pluk that into your marketing automation. And even though i'm a guy that teaches people how to sell stuff, i sometimes when i get an email like that, it makes me feel bad, because i know that
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