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The Importance of CSR Benefits for Sponsors
During the Cold War era, basically everybody was producing these fantastic aeroplanes. The kids would see them flying over because of course this was a wartime activity. And they were wildly inspired by what was going on. That resulted in a steady supply of scientists and engineers. So we decided to try and work along these lines. We now have 5,400 schools in Britain on it. We got over probably about two million school kids studying it. It's going to create a very large number of engineers. In the US, you have exactly the same problems. A lot of countries around the world, you know, are doing the same thing. They're not giving the kids any realms of inspiration