Leveraging Crypto Rails and NFTs to Recreate Brand Consumers

Thomas: I think this movement leveraging crypto rails and specifically NFTs is actually a redefinition of how brands are going to be interacting with their consumers. The best way that we've seen it summarized honestly, when in current form, it's a buy now approach. But when you leverage NFTs and web through rails, it's now a gain access approach. No longer is it a disconnected community building approach, but the community is being built alongside the e-commerce experience.

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