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The Laws of Human Nature by Robert Green
i thought that when i was getting into business, all that would matter is selling stuff and making the product really good. But i've learned it's far more important to understand and motivate human beings. And in order to do that, you have to have a little bit of a machavellian type of thing to you - where like, people love you, yet they're a little bit fearful of you. They kind of view you as like a litle bit of mysterious. I've always had this habit of wanting to be liked but also want to be firm about boundaries. In the past, what i've done is, in wanting to be liked, i've excused somebody failing