#049: How to Nurture B2B Leads Until They Are Ready to Buy with Andrea Palten
Hey {First Name}, An Insider's Guide to Outbound Sales
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How to Warm Up Your Leads
When people become aware of you, you have to send them somewhere. Do not send them to an old style, newsletter, sign up. People don't do that anymore. But now people expect you to give them something. So step two is the convert part. You need to have them go to a landing page on your website. That's called a lead magnet. And then they can put in their name and their email address and then you convert them. If you're a marketer, that means you need to close them. I always tell my students, it's like a date. When you first meet some girl that you want to ask out and you're like, Hey, what
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