The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

247. A More Just Future, with Dr. Dolly Chugh

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Introduction

Dolly Chug is a social psychologist and management professor at the New York University Stern School of Business. Her TED Talk was named one of the 25 most popular TED Talks of 2018 and has almost 5 million views. Dolly's first book, The Person You Mean to Be, How Good People Fight Bias, came out in 2018. She also runs Dear Good People, offering bite-sized, evidence-based, zeitgeisty tips on how to be the inclusive person you mean to be.

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