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The Rise of Free to Play
Free to play is where you get the game for free and you decide when to pay. When I started the games industry we sold shrink wrap boxes with shiny discs inside of them. And it's a very cheap charge you a stiff 45 bucks up front if you didn't like the game. These days players get to download the game and play as much as they like, and it is kind of nuts you can play 55 levels of candy crush before you pay.