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Ep 140: Is saying ‘no’ the most powerful brand strategy? With Luke Hodgson

The Factory Podcast

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Brand Controversies and the Cyclical Nature of Fashion

This chapter delves into the controversial actions and financial challenges faced by major brands, such as Billabong and Quicksilver. It highlights the consequences of radical marketing strategies and discusses the cyclical nature of fashion, including the resurgence of retro trends.

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