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Chief Freemium Business Officer at Spotify, Alex Norstrom: The Power of Setting Impossible Goals
Grit
Is It a Campaign, or a Feature?
Rapt is a new way of marketing that lets you engage with your users in an interactive way. Advertisers are able to get the most out of their customers without having to spend so much money on adverts. The company has launched several campaigns, including one featuring anderson park who was thanked for his time spent listening to spotify music.
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