MBA1889 How Peloton Became a 4 Billion Dollar Company
The $100 MBA Show
00:00
Building a Community Around a Pelton Bike
96 per cent of people continue to use a pelton bike after the first year. The point herei is that john understood, you don't build something alone. You can't get people to love your product alone in isolation. And if you want people to do something like gettin shape, you're going to need the power of momentum and the group.
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