The Most Common Failure Mode for Sass Companies

A do't ended up getting to a hundred million in arrs back of 20 20 th back of us making is transition at the enterprise. A data gove nance was also a huge concern. How do you actually manage the data taxonomy for a large, a very complex set of data that's going out to a lot of different end users? You know, we also changed what our product, north star, was as a company,. We were previously focused on just monthly active users on amplitude. But we had found that two things. One, that our most successful enterprise users, customers, used us weekly. And then too, that the best indicator of ford revenue and stickiness