The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

259. Cognitive Semiotics and Metaphors with Sarah Thompson

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Importance of Metaphors in Decision Making

The earlier you can get a metaphor and your conceptualization of an idea, the more ability it has to influence how somebody thinks about it. And I think that that is something that's really important. We focus on different things based on what's been put into our mind at the beginning here of what's going to be important. Then for confirmation bias, we're looking for stuff that backs that up and that fits the mold of what we'reLooking for here. So even something as simple as the metaphor choice that you use could have impactful effect.

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