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Combining Qual & Quant - Jeff Sauro, MeasuringU
Mixed Methods
Are There Really Four Groups?
The first thing you have to do is verify, are there actually four groups? Is there two groups? Is it three groups or six groups? And so instead of just assuming now I'm going to confirm this. You get that theory from your call, but from there you verify that those are the clusters. Then as you'd mentioned you will then say okay now that I've got these clusters and maybe there is one that I verified what percent of the population best falls into this cluster Then I can then see okay. There's a different number and in fact, there's different variables that are that are grouping people I've never not been surprised at this stage.
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