The Politics of Persuasion

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Washington is essentially a place where run by lawyers who occasionally take advice from economists. We should encourage people just as a general behavior to put their dishwashers washing machines and tumble dryers on late at night, says Sunfair. But there will always be a group of people who have perfectly good reasons not to comply.

Author and Advertising Executive Rory Sutherland of Ogilvy talks about his book Alchemy with EconTalk host Russ Roberts. Sutherland makes the case for the magic (yes, magic!) of advertising and branding in helping markets work well. This is a wide-ranging conversation on consumer choice, public policy, travel, real estate, and corporate decision-making using insights from behavioral economics and decades of experience in the world of advertising.