14min chapter

How I Built This with Guy Raz cover image

A climate-resilient ancient grain with Pierre Thiam of Yolélé (2022)

How I Built This with Guy Raz

CHAPTER

Building a Business Around Fonio

In this chapter, Chef Pierre Chiam discusses his initial idea of building an industry around an ancient West African grain called Fonio. He talks about finding a partner and their conversation about working with Fonio. They also discuss raising money for the business and forming partnerships with companies like Woodlands and Whole Foods.

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