S2 E2: Who Killed Toys R Us?
The Closer: Deals Change the World
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The Rise and Fall of Toys R Us
Lazarus' first foray into retail started in 1948 in Washington, D.C. He knew that children tire of their toys and their stuffed animals really quickly. A big part of this success came not only from understanding his customers, but also from fostering strong ties with the toy makers.
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