Behavioural science: the fusion of art and science in marketing
The Drum Podcast
00:00
The Best Use Cases for Sentiment Analysis
Jen, what would be some of the best use cases you think actually using sentiment analysis and a marketing perspective? I think really for me is about saving time. Michelle, we were talking earlier about kind of the behavioral marketing techniques can use both internally and externally. What are some of the things you're most excited about, whether that is within the organizations themselves or actually in the kind of consumer facing side? Jen: How clients are leaning forward and changing their internal structures to embrace this kind of behaviorally charged approach is just really encouraging.
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