S6E13: BCG Marketing Case Study - Mock Interview
Strategy Simplified
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Inorganic and Organic Ways of Expansion
Inorganic means include possibly partnering with already established companies or chains throughout the Southwestern, the United States. Organic has to deal with what we can do within our own company and inorganic help we could get. We know that price, our customers are very price sensitive. I'm foreseeing some type of demand curve eventually,. But we want to knock down price, look at different types of pricing strategy.
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