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4min chapter
The Surprising Creative Key For Making Creative That Scales
The Andrew Faris Podcast
Understanding Individual Desires in Creative Messaging
This chapter examines how effective messaging in creative marketing hinges on understanding individual desires and motivations. By contrasting two CrossFit participants with different backgrounds, it illustrates the importance for brands to connect with diverse audiences to influence their purchasing choices.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode