Is There Anything Other Than a Free Webinar?

In terms of an offer, let's talk about maybe four different business models just super quick to kind of hit maybe some main people who are listening. If you sell any kind of information product or digital product, whether it's events or coaching or online courses, then you probably have some kind of free webinar or free download. At minimum, you've got an email newsletter, maybe you're sending out. That can be a good lead capture. Then let's say that you are a e-commerce store and your best performing campaign is when you guys give people a discount code for first-time buyers and then be able to have them make their purchase. Everything works exactly the same. It